Could you double your organic solar leads with one simple change to your website?

How many potential customers are walking out on you before they’ve even contacted you?

Chances are more than half the visitors to your website leave before you even get a chance to say hello… let alone sell them anything.

All that money and effort you’ve invested in advertising, Google rank, a modern website…

And that money is down the drain whenever a potential customer leaves without contacting you.


Because you’re not offering them enough value to give you their contact details.

How to Convert Window Shoppers into Warm Leads

90% of solar websites make this crucial mistake! They don’t offer something valuable to the customer for free.

They don’t realise – If you’re not giving away something valuable, people won’t do business with you.

Everyone has seen the solution… and yet few have ‘gotten round’ to implementing it. 

Simply having a ‘contact us’ form isn’t going to cut it. Your potential customers aren’t going to hand their personal details over to you for nothing. 


The content you give away for free is your opportunity to establish yourself as the right solar company to do business with

One of Australia’s highest-regarded, and profitable, solar businesses Solaray carries this off really well, as seen below:

What to do

The truth is, it requires some effort and expertise to do the following:

  1. Create Great Content: Compose valuable content that people really want to read
  2. Design inspiring Graphics: Get content graphically designed so it looks worth reading
  3. Solve Customer’s Key Issue: Pitch content on your website as solving the customer’s key problems
  4. Integrate Contact Form: Integrate a contact form into your website, CRM, etc
  5. Deliver Content: Deliver the content to your new prospective customer
  6. Send Follow-Up Emails: Drip-feed your customer a series of follow up emails that educate them why they should do business with you (hint: we describe this later)

Want it done effectively, easily, professionally?

Sunfluence offers this service as a cost-effective solution

(when you click on the button below, you’ve made a step in the right direction to growing your business automatically)




Our Services

Sunfluence makes your life easy whilst getting you sales and raving customers

Sunfluence improves your sales and helps you charge a higher price than your competition.

We do this by: 

  • Providing your website visitors via a compelling free eBook in exchange for their contact information. Those visitors automatically receive email follow-ups that warm them up to doing business with you.
  • Implementing an email autopilot system that:
    • Targets your long-old customers for upgrades, referrals, ratings, and reviews.
    • Targets your long-dead prospects for new sales.
    • As a trusted independent expert, automatically educates your prospects on what to look for in a solar company.
    • Keeps your customers excited between sale and installation, so they don’t back out.
    • As you complete installations, we automatically request feedback, ratings, reviews and referrals, providing valuable customer service along the way.

About Sunfluence

Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.

We’re independent and solar industry experts.

  • Russell French is a veteran of the Australian solar industry of 17 years and an innovative business leader. He’s worked in leadership positions at Enphase, Sungrow, SunEmpire, Smart Energy Group, the City of Melbourne, and Red Energy.
  • Warwick Johnston has worked in solar since 2005, and founded SunWiz in 2009. He’s provided services to thousands of solar businesses, and held leadership positions within the CEC, Solar Victoria, SEIA, and a former incarnation of the SEC.
  • Donovan Craig is the managing director of Snapfrozen, a web software and systems and infrastructure company, specialising in online systems for the solar industry. As well as building software for Azure Wireless, Australian Associated Press, he’s developed PVsell and SolarPlus software, plus has built software solutions for dozens of solar businesses. 

Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.