Do you believe it’s impossible to reliably win jobs at 30+% margin in the solar industry?

If you’re like most solar businesses, you feel stuck in a relentless race to the bottom, competing to see who can drop their prices (and their pants) the furthest. You feel like you’re running flat out on a hamster wheel, just to keep cash flowing. There’s over 5000 solar businesses in Australia, which is the most competitive solar industry in the world.

Yet, there are businesses out there that operate on a 30% plus gross profit margin. Businesses that are generating millions of dollars of profit annually, and growing year on year. Whilst using high quality equipment, providing great customer service, all without having to compete on price.

Why is it that some businesses are successful like this, but the vast majority aren’t? What do they do that is different?

Here’s what the successful businesses do that is different

Here’s what they do:

  1. Wean themselves off lead providers
  2. Stop website visitors from leaving their website without leaving their details
  3. Effortlessly convert missed-opportunities into sales
  4. Effortlessly keep their customers relationships active so they’re first choice when their customer needs an upgrade
  5. Stop competing on price
  6. Effortlessly stop customers dropping out between sale and installation
  7. Get four sales out of every customer

Want to do all of that, effortlessly?




Our Services

Sunfluence makes your life easy whilst getting you sales and raving customers

Sunfluence improves your sales and helps you charge a higher price than your competition.

We do this by: 

  • Providing your website visitors via a compelling free eBook in exchange for their contact information. Those visitors automatically receive email follow-ups that warm them up to doing business with you.
  • Implementing an email autopilot system that:
    • Targets your long-old customers for upgrades, referrals, ratings, and reviews.
    • Targets your long-dead prospects for new sales.
    • As a trusted independent expert, automatically educates your prospects on what to look for in a solar company.
    • Keeps your customers excited between sale and installation, so they don’t back out.
    • As you complete installations, we automatically request feedback, ratings, reviews and referrals, providing valuable customer service along the way.

About Sunfluence

Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.

We’re independent and solar industry experts.

  • Russell French is a veteran of the Australian solar industry of 17 years and an innovative business leader. He’s worked in leadership positions at Enphase, Sungrow, SunEmpire, Smart Energy Group, the City of Melbourne, and Red Energy.
  • Warwick Johnston has worked in solar since 2005, and founded SunWiz in 2009. He’s provided services to thousands of solar businesses, and held leadership positions within the CEC, Solar Victoria, SEIA, and a former incarnation of the SEC.
  • Donovan Craig is the managing director of Snapfrozen, a web software and systems and infrastructure company, specialising in online systems for the solar industry. As well as building software for Azure Wireless, Australian Associated Press, he’s developed PVsell and SolarPlus software, plus has built software solutions for dozens of solar businesses. 

Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.