In your ebook, did you read the golden nuggets for getting four sales out of every customer?
It’s the key to weaning yourself off lead generators fast, and growing your business profitably.
We summarise the key points for you here:
It’s amazing how many solar companies don’t know the simple ways they can improve. Mostly because they don’t ask.
I don’t know if you’ve noticed, but whenever we purchase something we’re not experts in, we do my research online. And what is most influential in that process?
People’s reviews and ratings.
It’s important to have a high star rating and lots of reviews which indicates social popularity. It’s also important to respond to each review – especially the odd negative review – as it’s an indication of good customer service and lets people know that if there’s a problem it will be resolved.
You should aim for your business to get a huge amount of referrals. Customers who are referred are less likely to shop around, and are more likely to buy from you, even at a higher price.
You’re likely to get the most organic referrals immediately after the installation. You know, when your customer is excited about their system, is reading their solar production app every day, chatting with their neighbours about how they’re saving a fortune.
But the afterglow will soon wear off, and people will forget about your referral incentive – unless you remind them! If you can psychologically link your referral incentive, and cadence of reminder, to their billing cycle, then it will be even more impactful.
You can’t just keep gratuitously asking for more business, or keep asking people for favours, no matter how much they love you.That’s a great way to lose friends or trust with both business colleagues or potential new customers. It’s desperate.
You’ve got to keep delivering extraordinary value, even after the installation is complete.
Thankfully, you can automate that part of customer service, and integrate your request for feedback, ratings, reviews, and referrals.
Sunfluence improves your sales and helps you charge a higher price than your competition.
Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.
We’re independent and solar industry experts.
Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.