How to keep the solar customers you’ve won

Did you know some solar businesses lose 33% of their customers between sale and installation. 

Customers get cold feet or “buyers remorse” for any number of reasons. It could just be that they’ve ‘cooled off’ from the excitement of the purchase, or that their spouse has concerns. Or perhaps they’ve just had second thoughts.

It can take a long time from sale to installation. Whether that be due to network connection approvals, waiting for stock, arranging the necessary paperwork, installer availability, or for the right weather. 

You don’t want to waste all your hard work attracting the customer, educating them, meeting them, and closing the sale, only to have them back out, leaving you with the hassle of refunding their deposit and having lost money in the process.

You need to keep the customers’ excitement levels up during this period.

How to keep your customers’ excitement levels up as they cross the chasm

How you ask?

  • Remind them how good it will feel to get a solar power system.
  • Remind them how they’ll save money and no longer open their electricity bill with dread.
  • Remind them that they’re contributing to a better planet.
  • Remind them that they’re part of a social movement: the democratisation of energy.

Ahh, another opportunity for email automation. Remember to space those emails out, as you don’t know in advance exactly when they’ll be installed. AND whatever you do, make sure you stop sending those emails as soon as their installation is complete to maintain your professionalism.

Sunfluence’s email automation includes a sequence for customers crossing the chasm between sale and installation.




Our Services

Sunfluence makes your life easy whilst getting you sales and raving customers

Sunfluence improves your sales and helps you charge a higher price than your competition.

We do this by: 

  • Providing your website visitors via a compelling free eBook in exchange for their contact information. Those visitors automatically receive email follow-ups that warm them up to doing business with you.
  • Implementing an email autopilot system that:
    • Targets your long-old customers for upgrades, referrals, ratings, and reviews.
    • Targets your long-dead prospects for new sales.
    • As a trusted independent expert, automatically educates your prospects on what to look for in a solar company.
    • Keeps your customers excited between sale and installation, so they don’t back out.
    • As you complete installations, we automatically request feedback, ratings, reviews and referrals, providing valuable customer service along the way.

About Sunfluence

Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.

We’re independent and solar industry experts.

  • Russell French is a veteran of the Australian solar industry of 17 years and an innovative business leader. He’s worked in leadership positions at Enphase, Sungrow, SunEmpire, Smart Energy Group, the City of Melbourne, and Red Energy.
  • Warwick Johnston has worked in solar since 2005, and founded SunWiz in 2009. He’s provided services to thousands of solar businesses, and held leadership positions within the CEC, Solar Victoria, SEIA, and a former incarnation of the SEC.
  • Donovan Craig is the managing director of Snapfrozen, a web software and systems and infrastructure company, specialising in online systems for the solar industry. As well as building software for Azure Wireless, Australian Associated Press, he’s developed PVsell and SolarPlus software, plus has built software solutions for dozens of solar businesses. 

Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.