Did you know some solar businesses lose 33% of their customers between sale and installation.
Customers get cold feet or “buyers remorse” for any number of reasons. It could just be that they’ve ‘cooled off’ from the excitement of the purchase, or that their spouse has concerns. Or perhaps they’ve just had second thoughts.
It can take a long time from sale to installation. Whether that be due to network connection approvals, waiting for stock, arranging the necessary paperwork, installer availability, or for the right weather.
You don’t want to waste all your hard work attracting the customer, educating them, meeting them, and closing the sale, only to have them back out, leaving you with the hassle of refunding their deposit and having lost money in the process.
You need to keep the customers’ excitement levels up during this period.
How you ask?
Ahh, another opportunity for email automation. Remember to space those emails out, as you don’t know in advance exactly when they’ll be installed. AND whatever you do, make sure you stop sending those emails as soon as their installation is complete to maintain your professionalism.
Sunfluence improves your sales and helps you charge a higher price than your competition.
Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.
We’re independent and solar industry experts.
Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.