How to wean yourself off lead generators

(HINT: the answer isn’t Facebook/Adwords/Instagram)

Did you read in our ebook how Lead Generators are the primary reason most solar businesses can’t sustain a 30+% profit margin?

But so many businesses find it difficult to know what to do to wean themselves off lead generators.

The answer is not “advertise to create your own leads” – at least not yet. Until you’ve got all the following in place, advertising is throwing money down the drain. You might get an okay ROI on your advertising spend, but most companies don’t.

In our e-book we share the 12 steps you need to take to wean yourself off lead generators. It makes essential reading if you’re keen to get off the hamster wheel.

The 12 Steps to Wean Yourself Off Lead Generators

Here’s the summary (There’s more in the ebook)

  1. Have a decent looking website. 
  2. Effectively convert website visitors from window-shoppers to leads (potential customers)
  3. Automatically educate the customer why they should buy from you, andat the price you’re worth, and guide them through a clear and simple customer journey
  4. Pitch well, with a standout customer proposal 
  5. Convert well
  6. Deliver a great customer experience. Keep your customer excited between sale and installation, and don’t drop the ball or contact at any stage
  7. Install well 
  8. Deliver great post-installation customer service. 
  9. Ask for feedback on how to improve
  10. Request a review / testimonial
  11. Offer a great referral incentive (which needn’t be financial)
  12. Display all of your reviews and ratings and testimonials on your website

Sunfluence can implement most of these points for you, without you lifting a finger

(apart from clicking the ‘order’ button on our website).




Our Services

Sunfluence makes your life easy whilst getting you sales and raving customers

Sunfluence improves your sales and helps you charge a higher price than your competition.

We do this by: 

  • Providing your website visitors via a compelling free eBook in exchange for their contact information. Those visitors automatically receive email follow-ups that warm them up to doing business with you.
  • Implementing an email autopilot system that:
    • Targets your long-old customers for upgrades, referrals, ratings, and reviews.
    • Targets your long-dead prospects for new sales.
    • As a trusted independent expert, automatically educates your prospects on what to look for in a solar company.
    • Keeps your customers excited between sale and installation, so they don’t back out.
    • As you complete installations, we automatically request feedback, ratings, reviews and referrals, providing valuable customer service along the way.

About Sunfluence

Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.

We’re independent and solar industry experts.

  • Russell French is a veteran of the Australian solar industry of 17 years and an innovative business leader. He’s worked in leadership positions at Enphase, Sungrow, SunEmpire, Smart Energy Group, the City of Melbourne, and Red Energy.
  • Warwick Johnston has worked in solar since 2005, and founded SunWiz in 2009. He’s provided services to thousands of solar businesses, and held leadership positions within the CEC, Solar Victoria, SEIA, and a former incarnation of the SEC.
  • Donovan Craig is the managing director of Snapfrozen, a web software and systems and infrastructure company, specialising in online systems for the solar industry. As well as building software for Azure Wireless, Australian Associated Press, he’s developed PVsell and SolarPlus software, plus has built software solutions for dozens of solar businesses. 

Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.