Summary: How to become a super-profitable solar business

So, now we’ve taught you what you need to implement to become a super-profitable solar retailer.

Here’s a quick recap:

  1. Have an impressive website. Sunfluence can review your existing website, make recommendations for improvement, and implement your new high-performing website for you. Sunfluence Solar Business Agency
  2. Effectively convert website visitors from window-shoppers to leads (potential customers). Sunfluence enhanced customer capture.
  3. Educate the customer automatically why they should buy from you, at the price you’re worth. Sunfluence email autopilot
  4. Pitch well with an outstanding customer proposal. Sunfluence can review your existing proposal, make recommendations for improvement, and implement your new high-performing proposal for you. Sunfluence Solar Business Agency
  5. Convert well
  6. Deliver a great customer experience. Keep your customer excited and engaged between sale and installation. Sunfluence email autopilot
  7. Install well. 
  8. Deliver great post-installation customer service. Sunfluence email autopilot
  9. Ask for feedback on how to improve. Sunfluence email autopilot
  10. Request a review / testimonial. Sunfluence email autopilot
  11. Offer a great referral incentive, which needn’t be financial. Sunfluence email autopilot
  12. Display all of your reviews and ratings and testimonials on your website. Sunfluence Solar Business Agency

As you can see, there’s quite a lot of work required to implement everything – Which is why less than 10 percent of solar businesses are super-profitable.

Fortunately, we’ve implemented most of these steps inside one online platform that we can set up and activate for your business. 

So you don’t have to lift a finger and get on with other business activities you know really!

Let’s get started today!




Our Services

Sunfluence makes your life easy whilst getting you sales and raving customers

Sunfluence improves your sales and helps you charge a higher price than your competition.

We do this by: 

  • Providing your website visitors via a compelling free eBook in exchange for their contact information. Those visitors automatically receive email follow-ups that warm them up to doing business with you.
  • Implementing an email autopilot system that:
    • Targets your long-old customers for upgrades, referrals, ratings, and reviews.
    • Targets your long-dead prospects for new sales.
    • As a trusted independent expert, automatically educates your prospects on what to look for in a solar company.
    • Keeps your customers excited between sale and installation, so they don’t back out.
    • As you complete installations, we automatically request feedback, ratings, reviews and referrals, providing valuable customer service along the way.

About Sunfluence

Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.

We’re independent and solar industry experts.

  • Russell French is a veteran of the Australian solar industry of 17 years and an innovative business leader. He’s worked in leadership positions at Enphase, Sungrow, SunEmpire, Smart Energy Group, the City of Melbourne, and Red Energy.
  • Warwick Johnston has worked in solar since 2005, and founded SunWiz in 2009. He’s provided services to thousands of solar businesses, and held leadership positions within the CEC, Solar Victoria, SEIA, and a former incarnation of the SEC.
  • Donovan Craig is the managing director of Snapfrozen, a web software and systems and infrastructure company, specialising in online systems for the solar industry. As well as building software for Azure Wireless, Australian Associated Press, he’s developed PVsell and SolarPlus software, plus has built software solutions for dozens of solar businesses. 

Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.