Now might be a great time for your past customers to spend more money with your business without having to compete on price alone, as they’ve already had a positive experience with you.
You’re sitting on a goldmine, and chances are you’re not mining the gold!
Your ebook runs you through what to do to mine that gold.
So by now you’ve probably been in business more than a couple of years. Done hundreds, if not thousands of installations. I’m guessing you did a good job, right? You must have hundreds of happy customers who’ve saved thousands of dollars from their electricity bill. These are your long-old customers!
All of whom are currently laying idle.
Their solar purchase is far from their mind, and they’re not actively referring new customers to you.
Chances are, they didn’t give you a review or a rating, let alone a testimonial.
Nowadays, Google Reviews are essential to attract new customers to your website. And they’re a critical part of the process of establishing trust, credibility, and social evidence that you’re a decent company to work with.
You should do all you can to get a rating & review from your old customers.
And while you’re at it, remind them of your referral program!
Now might also be a good time for those customers to:
Now you can’t just go ask outright for more business. That’s sure to backfire.
What you need to do is offer them some great value, interspersed with some gentle nudges for more business.
It’s a fair amount of content to write, but the ROI is extraordinary!
Sunfluence’s Email Autopilot targets your long-old customers with a well-crafted series of emails that leads to referrals, upgrades, and favourable reviews.
Sunfluence improves your sales and helps you charge a higher price than your competition.
Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.
We’re independent and solar industry experts.
Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.