The #1 profit resource that’s overlooked by most solar companies

Now might be a great time for your past customers to spend more money with your business without having to compete on price alone, as they’ve already had a positive experience with you. 

You’re sitting on a goldmine, and chances are you’re not mining the gold!

Your ebook runs you through what to do to mine that gold. 

Ebook Summary: How to mine your #1 profit resource

So by now you’ve probably been in business more than a couple of years. Done hundreds, if not thousands of installations. I’m guessing you did a good job, right? You must have hundreds of happy customers who’ve saved thousands of dollars from their electricity bill. These are your long-old customers!

All of whom are currently laying idle. 

Their solar purchase is far from their mind, and they’re not actively referring new customers to you. 

Chances are, they didn’t give you a review or a  rating, let alone a testimonial. 

Nowadays, Google Reviews are essential to attract new customers to your website. And they’re a critical part of the process of establishing trust, credibility, and social evidence that you’re a decent company to work with.

You should do all you can to get a rating & review from your old customers.

And while you’re at it, remind them of your referral program!

Now might also be a good time for those customers to:

  1. Increase the size of their solar system
  2. Add a battery
  3. Install a solar system at their workplace

Now you can’t just go ask outright for more business. That’s sure to backfire.

What you need to do is offer them some great value, interspersed with some gentle nudges for more business. 

For example:

  • Get back in contact with a ‘Hey it’s been awhile, how’s your solar system performing?’ email.
  • Answer their burning question ‘Is now a good time to add a battery’?
  • Remind them how to read their electricity bill
  • Advise them how to save more money on their electricity without spending a cent
  • Advise them about cleaning and maintenance
  • Etc etc

It’s a fair amount of content to write, but the ROI is extraordinary!

Your long-old customers are your #1 profit resource that are probably overlooked.

Sunfluence’s Email Autopilot targets your long-old customers with a well-crafted series of emails that leads to referrals, upgrades, and favourable reviews.




Our Services

Sunfluence makes your life easy whilst getting you sales and raving customers

Sunfluence improves your sales and helps you charge a higher price than your competition.

We do this by: 

  • Providing your website visitors via a compelling free eBook in exchange for their contact information. Those visitors automatically receive email follow-ups that warm them up to doing business with you.
  • Implementing an email autopilot system that:
    • Targets your long-old customers for upgrades, referrals, ratings, and reviews.
    • Targets your long-dead prospects for new sales.
    • As a trusted independent expert, automatically educates your prospects on what to look for in a solar company.
    • Keeps your customers excited between sale and installation, so they don’t back out.
    • As you complete installations, we automatically request feedback, ratings, reviews and referrals, providing valuable customer service along the way.

About Sunfluence

Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.

We’re independent and solar industry experts.

  • Russell French is a veteran of the Australian solar industry of 17 years and an innovative business leader. He’s worked in leadership positions at Enphase, Sungrow, SunEmpire, Smart Energy Group, the City of Melbourne, and Red Energy.
  • Warwick Johnston has worked in solar since 2005, and founded SunWiz in 2009. He’s provided services to thousands of solar businesses, and held leadership positions within the CEC, Solar Victoria, SEIA, and a former incarnation of the SEC.
  • Donovan Craig is the managing director of Snapfrozen, a web software and systems and infrastructure company, specialising in online systems for the solar industry. As well as building software for Azure Wireless, Australian Associated Press, he’s developed PVsell and SolarPlus software, plus has built software solutions for dozens of solar businesses. 

Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.