Chances are, if you’ve got hundreds (or thousands) of happy customers, you’ve got three-to-four times as many leads you weren’t successful in winning.
Sure, some of those customers went with another company.
But the chances are, many didn’t proceed with solar power. They got distracted, went on holiday, had a family medical emergency, or bought a flat-screen TV instead.
Chances are, you’re sitting on a database of thousands of people who may now be ready to buy a solar power system from you. This is your #2 Most-Overlooked Profit Resource – your database of long-dead prospects. It’s the low hanging fruit.
It’s time to mine the golden prospects in your database, to see if they’re ready to buy PV from you. Send them some emails. Make sure you’re offering them some value. It may take a few emails to warm them up. You could cover content such as this:
The great thing is, after you’ve created this email automation, you can add new prospects that don’t proceed with a purchase (say 4 months after their initial enquiry), and low-effort sales will keep trickling in.
Sunfluence’s Email Autopilot targets your long-dead prospects with a well-crafted series of emails that revives old leads and leads to more sales.
Sunfluence improves your sales and helps you charge a higher price than your competition.
Sunfluence was founded by solar industry veterans Warwick Johnston, Russell French and Donovan Craig. Together we bring 38 years of combined experience in the solar market. Our primary purpose is to deliver global environmental benefit by enabling outstanding solar businesses to thrive.
We’re independent and solar industry experts.
Together we formed Sunfluence to help small to medium solar companies compete with businesses 10 times their size by nurturing, winning and retaining more customers.