Email Autopilot Onboarding

Welcome to Sunfluence's Solar Guide Email Autopilot Product Onboarding

Sunfluence has created Solar Guide, which is our end consumer facing platform. Or in other words this is the platform that connects you, the solar retailer, with your customers via our automated Email Autopilot content delivery product.

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The emails that get delivered from our Email Autopilot subscription product come from Solar Guide. They may look like they come from Solar Guide as the 3rd party industry solar experts, and containing your company’s logo and details, or can be white labeled to 100% look like they just come from you.

Solar Guide Email Autopilot Onboarding

Please watch this onboarding welcome video. It covers the Solar Guide concept and the content that will be sent to your customers.

The video outlines:

  1. The 5 Engagement Journeys and your ability to configure, switch off, adapt, tailor, extend each one.
  2. The CRMs we connect with.
  3. Your dedicated sub-domain.
  4. Email journey content for:
    1. Pre-Sales
    2. Pre-Installation
    3. Post-Installation
    4. Old-Customers Revival
    5. Old-Prospects Revival
  5. And the next steps to activating your service.

Email Autopilot's 5 Customer Journeys

The 5 Email Autopilot Customer Journey’s can be utilised for your customers with various delivery options. For instance you can use the first three email journeys in sequence for new customers, and then target your old customers and old prospects separately with journeys 4 and 5. The final two are distinct journeys to revive existing individuals in your database.

Or you can just choose to target and revive just your old customers and/or your old prospects if you like without targeting new customers in journeys 1 to 3. There are several options, so make sure you ask us which option is best for your needs.

1. Pre-Sales

This can either look like it’s from us with Sunfluence presenting as a trusted independent expert, educating your customers what to look for in going solar. Or this can look like its from you if your prefer.

2. Pre-Installation

This looks like it from you. Your company will remind your customer that they’ve made an excellent decision and prepare them for installation.

3. Post-Installation

This looks like it from you. Your company will seek customer feedback, ratings, reviews, and referrals. And you’ll teach your customer how to get the most out of their solar system. You now have an ongoing relationship with them.

Article and Email Subjects

1. Pre-Sales

Each email is sent two days after the previous one.

  1. The Simple Guide to Choosing a Solar Provider
  2. Your Trusted Independent Solar Expert: Why it’s important to choose wisely
  3. How to choose the right solar company
  4. Don’t risk your biggest investment with a cheap one
  5. How to avoid falling for the 6 biggest myths in solar
  6. Which solar equipment is right for you?
  7. Did you know 50% of solar systems are orphaned? 

2. Pre-Install

Each email is sent four days after the previous one.

  1. You’re signed up! Here’s what to expect next. 5 steps to solar time!
  2. Here’s our free gift to you for joining the solar community of REVOLUTIONaries
  3. Bill relief: 7 things you can do for the first time
  4. It’s time to fire your household’s electricity tsar. The 5 keys to running your appliances on nature’s infinite energy supply: The Sun!

3. Post-Install

Emails spaced a varying number of days/weeks/months apart.

  1. Help us get even better! Your feedback matters to us!
  2. We wish every solar customer had a great experience like you
  3. Here’s what to expect from your electricity bill now you’ve got a solar power system
  4. We are out to make the world better. Here’s one simple way you can help
  5. Does your workplace need solar too?
  6. Your first full-cycle electricity bill – and how to reduce it even further
  7. 12 months of solar – is your system performing as well as it should?
  8. Is it time for a battery?

4. Old-Customers Revival

This looks like it’s from you. Revive and re-engage with your old customers you've already sold to. We will help you get back in touch with these "low-hanging fruit" existing database customers. We'll add value and create an ongoing relationship with them to create raving fans that refer new customers to you.

5. Old-Prospects Revival

This looks like it’s from you. Revive and re-engage with your old prospects that still haven't purchased. We will help you get back in touch with your "low-hanging fruit" existing database prospects, add value to them and create raving fans that buy from you.

Article and Email Subjects

4. Old-Customers Revival

Emails spaced a varying number of days/weeks/months apart.

  1. Is now the right time to add a battery to your solar power system?
  2. A reminder – your electricity bill only tells half the story
  3. How’s your solar power system going?
  4. Could your electricity bill be even lower?
  5. Do you realise you’ve got Nobel Prizes in your home?
  6. Do you really need to clean your solar panels?
  7. *Check* *Check* 1-2 *Check* – Does your solar system need a service?
  8. Who else do you know who could benefit from solar?
  9. Cars powered by the sun? We are truly living in the future.
  10. Is your solar system working efficiently? If not let’s get on it!
  11. Save the most on fueling your EV with a solar battery
  12. Does your workplace need solar too?
  13. Need a little bit more sunshine in your life?

5. Old-Prospects Revival

Emails spaced a varying number of days/weeks/months apart.

  1. It’s been a while since we’ve been in touch!
  2. Are you walking past $100 notes?
  3. Money doesn’t grow on trees. It grows on roofs.
  4. Are you already one of the 2.53+ million households getting the benefits of solar power?
  5. Don’t you like us?

Please Note:

Our off-the-shelf solution has emails and a sub-domain with configurable content dedicated to your business. The slight exception to that is the off-the-shelf pre-sales journey. It establishes the SolarGuide as an independent expert that guides your customers through the most important factors to consider when purchasing. Because its acting as an independent expert, that content is not hosted on your subdomain, so we can’t tailor the message for you beyond directing people to your website. it will not provide an explicit endorsement of your business. Please let us know if you’d like to commission customised content for your pre-sales journey.

If you haven’t already provided us with the information required to configure this service to your business, please CLICK HERE to fill in this form.

Sample Email Content
Pre-Sales Email #1: The Simple Guide to Choosing a Solar Provider

The Simple Guide to Choosing a Solar Provider View Web Version
The Simple Guide to Choosing a Solar Provider

Dear Bob,

Clever you! It’s fantastic that you’re considering a solar power system. We think it’s the best way of reducing your electricity bills, making a return on your investment, and helping the environment.

There are over 5000 solar businesses in Australia. Each claiming to be the best, and listing brands you’ve never heard of, in technical jargon that’s confusing. All of which makes it incredibly difficult to choose the right solar provider for your needs.

Most people in your situation do one of the following:

+ Spend weeks of research becoming an expert and hopefully then make the best choice

+ Go with the Goldilocks approach – not too hot, not too cold and choose the warm option in the middle.

+ Or just assume they’re all the same and just buy the cheapest (which is what most people do when faced with a one-off decision about a product they don’t understand).

Buying the cheapest system is probably the worst decision you could make, but wouldn’t it be nice if someone could make your decision easier?

Solar Guide will help you decide which solar provider and which solar equipment to choose.

We don’t mind if you don’t choose us in the end (though of course we’d love you to choose {Your Solar Company}) – we just want you to avoid an unsatisfying, sub-par outcome that affects as much as 50% of solar owners.

So, we’re sharing with you this simple guide to choosing a solar provider. Hopefully we’ll help you to make a good decision.

Don’t believe us? Then trust an independent expert!

Sceptical of what we say. That’s only natural. That’s why we’ve engaged a trusted independent industry expert to write our ‘Simple guide to choosing a solar provider’.

Solar Guide is a solar agency dedicated to helping both consumers and businesses get solar systems ethically installed with excellence. Founded by three veterans of the solar industry Warwick Johnston, Russell French and Donovan Craig with a combined 38 years of experience. Solar Guide is an independent organisation led by experts, that helps you make wise decisions when going solar.

 

Learn the #1 Thing to Know Right Now by clicking the link below:

CLICK HERE to read Solar Guide's Simple Guide to Choosing a Solar Provider

 

Sunniest regards,
Bob Bob
{Your Solar Company}

 

{Your Solar Company} thank you for your support. If you received this in error please let us know. If you know someone who would benefit form this email please encourage them to signup. 

 Unsubscribe

Sample Email Content
Post-Sales Email #1: You've signed up! Here's whats to expect next. 5 steps to solar time!

You're signed up! Here's what to expect next. 5 steps to solar time! View Web Version
You're signed up! Here's what to expect next. 5 steps to solar time!

Dear Bob,

BOOM. Solar time baby! Congratulations. You’ve just made a really wise decision!

A solar power system is a win-win-win-win outcome:

  • Win on your electricity bill
  • Win for your disposable income / cash flow
  • Win for your self-sufficiency
  • Win for the environment

Practically the only loser is your current electricity retailer (we’re guessing you’re not shedding any tears for them!).

Our handy guide for what to expect next:

We have put together a hand guide for you to step out what you should expect next from us in getting your solar system installed.

Click the button below to find out what it includes!

Save this email, so you can come back to visit it anytime.

And feel free to call us whenever you like to check on the status of your order.

 

CLICK HERE to find out what to expect next in getting your solar installed

 

From everyone here at {Your Solar Company}, thank you for choosing to do business with us. Soon you’ll have your very own mini power station generating electricity from the sun!

Sunniest regards,
Bob Bob
{Your Solar Company}

{Your Solar Company} thank you for your support. If you received this in error please let us know. If you know someone who would benefit form this email please encourage them to signup.

 Unsubscribe

Sample Email Content
Post-Installation Email #1: Help {Your Solar Company} get even better! Your feedback maters to us!

Help {Your Solar Company} get even better! Your feedback matters to us! View Web Version
Help {Your Solar Company} get even better! Your feedback matters to us!

Dear Bob,

We hope you’re enjoying your new solar panels! And thank you so much for the opportunity to install solar power on your home!

Expect some emails in the coming weeks and months that will describe how to get the most out of your investment.

Right now, we really want to hear your feedback on your experience with us, and how we can improve.

We truly want every Australian to have a fantastic solar experience, which is why our boss targets 5-star reviews on every job.

Your feedback will be incorporated into our operations, which will mean our future customers are also delighted. We can then spread the word about solar power to more friends, family and co-workers and have an even greater positive impact on our environment.

Naturally, our staff would love to read your glowing feedback – it’s incredibly rewarding and motivating! And if there’s anything that we can do to improve, please let us know.

 

CLICK HERE to help us improve via your feedback. It means a lot to us!

 

Warm regards,
The team at {Your Solar Company}

 

{Your Solar Company} thank you for your support. If you received this in error please let us know. If you know someone who would benefit form this email please encourage them to signup. 

 Unsubscribe

Sample Email Content
Old-Customers Revival Email #1: Is now the right time to add a battery to your solar system?

View Web Version
Is now the right time to add a battery to your solar power system?

Dear Bob,

It’s been a while since we last corresponded. Sorry, we’ve been incredibly busy covering Australian roofs with solar panels. But we’re still thinking about you, one of the many smart people who’ve reduced their electricity bills AND saved the planet. And we’re incredibly grateful you chose a {Your Solar Company} solar system.

But I’m glad I’m not a solar panel. Can you imagine being strapped to the roof for decades, in the burning sun, howling wind, freezing rain... Working hard day and night (well, just during the day at this stage) to generate electricity so that you’re less dependent upon your electricity retailer?

Unfortunately, your electricity retailer still hasn’t seen the light. They still pay you far less for your highly-valuable solar power than they charge you for the electricity you buy from them. And if there’s a blackout you still lose power. And there’s not much you can do about all that. Except...

You can get a battery! But what does that really mean?

 

CLICK HERE to learn if it is the right time to add a battery to your system

 

Warm regards,
The team at {Your Solar Company}

{Your Solar Company} thank you for your support. If you received this in error please let us know. If you know someone who would benefit form this email please encourage them to signup.

 Unsubscribe

Sample Email Content
Old-Prospects Revival Email #1: Is now the right time to add a battery to your solar system?

View Web Version
It’s been a while since we’ve been in touch!

Dear Bob,
Remember reaching out to us at {Your Solar Company} when you were interested in significantly reducing your electricity bills by installing a solar power system?

Well, sorry it's been a while since we’ve been in touch!

We’re not precisely sure why you didn’t proceed with a solar installation.

We’re guessing it could be one of these reasons:

  • You couldn’t believe how affordable solar power is - it sounded too good to be true. (If that’s the case, we’re willing to raise our prices for you)
  • It just fell off your todo list, along with switching across to a cheaper home loan, insurance provider, and all the other things we all plan on getting around to one day.
  • A global pandemic made you forget momentarily about how annoying paying that electricity bill is.
  • Or worse still, you bought a solar power system from someone else.

Solar makes amazing financial and environmental sense, and we have solutions to suit everyone's needs.

 

CLICK HERE to keep investigating solar!

 

Warm regards,
The team at {Your Solar Company}

 

{Your Solar Company} thank you for your support. If you received this in error please let us know. If you know someone who would benefit form this email please encourage them to signup.

 Unsubscribe